This case study describes how USAID Cambodia Green Future, implemented by ECODIT and FHI 360, uses a social and behavior change communications approach (SBCC) to empower Cambodian citizens and civil society, especially the youth population, to promote the conservation of the country’s natural resources. Focus areas for conservation campaigns include reducing demand for luxury wood furniture, littering, and reducing the buying and eating of wild meat, referred to as bushmeat by the project team.
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